27.05.2026

How Groep Roussel continues to drive efficiency through automation

Some time ago, Groep Roussel, a European market leader in wall and roof anchoring systems, made the strategic transition to a fully automated picking warehouse. Today, we look back at the long-term operational impact of this system, which was custom-designed and delivered by Motus Handling.

At the time, the need for automation had become increasingly urgent for Groep Roussel. Managing over 3,000 pallets and more than 2,000 SKUs meant that a traditional, manual warehouse setup was no longer sustainable. Furthermore, with inventory responsibility in the industry shifting upstream to the manufacturer, the company required a faster, error-free logistics process. Motus Handling stepped in to engineer a tailored solution from the ground up.

Proven long-term performance Now that the system has been operational for a while, it continues to run at a higher efficiency than originally projected. The long-term results speak for themselves: deliveries are consistently faster, and operational continuity has been fully secured through a tailored maintenance plan, including critical spare parts management. Additionally, the warehouse has successfully sustained operations with two-thirds fewer staff compared to the old, non-automated setup.

In this video, Philippe Eeckhout, Managing Director at Groep Roussel, reflects on the project, the long-term operational impact of the automation, and the successful collaboration with Motus Handling.

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